Rosbeef! posted a video "innocent x Rosbeef! - innocent, c'est bon comme un compliment case study" on VIMEO

In summer 2016, innocent embarked on a charming campaign targeted to its key consumers and all its followers across social networks.How can digital brand love drive product sales IRL ?How could the uncontested leader of health-friendly smoothies make its clients feel even better about themselves?We assumed that there was no better time spent, than giving a compliment...Cast: Rosbeef!